What better way to promote a drug for erectile dysfunction, than to create a ruler emblazoned with the drug's name? I think this promotional item was distributed to the doctors who might prescribe this drug, and not directly to the patients. However, I can't help imagining someone taking the drug, and assessing its effectiveness using this simple instrument. The picture on the right doesn't show it, but the ruler goes all the way to 12 inches. Way to encourage those patients to think big!
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